Sheida Farrokhi discovered her artistic talent as a child, precociously creating sculptures and paintings. Her talents developed further when she tastefully designed and carefully tailored unique dresses during her teens.
Upon earning her BS in Computer Engineering in 2008, Sheida embarked on a new adventure by relocating to New York in the heart of haute couture. There, she diligently studied jewelry design, wax carving and pearl grading at the Gemological Institute of America. Sheida then carved a new space for herself in Los Angeles where she continued her studies in gem identification, metal smithing and stone setting.
In 2012 Sheida leveraged her real world and academic knowledge to launch her custom line of sophisticated chic women’s jewelry where she continues to craft effortlessly beautiful designs.